Project: Dragon Voyage
Role: UX Designer
Duration: May 2023 (3 weeks)
Food delivery app for amusement park.
Project for Google UX – Certificate
Project Vision
Dragon Voyage is an amusement park located in Orlando FL. Dragon Voyage strives to create a convenient method for users to dine within their park. The product is a food delivery app, it also provides tracking for users who order food.
Challenges
1. Create an easy method for users to order food from any location within the park
2. Design a cohesive interface for familiar and unfamiliar users
3. Eliminate the need for visitors to crowd dining areas during lunch time
4. Provide an easy delivery tracking system while users wait.
Kickoff
In this project, I took a goal-direct approach as to not lose focus on the purpose of the project. I asked myself a few questions. Using these question helped me start my designs as well as inform me as to what I should be asking during research.
“What is the product and who is it for?”
“What do our primary users need most?
“What challenges could we face moving forward?”
Affinity Map
I conducted interviews to find what user needs existed. A primary use group was found through research, was working with adults who had children and don’t have time to wait in line for dining.
This user group confirmed the challenges users may have while visiting the park. But research also revealed how important it is that the app had multiple functions for users, not just a delivery app. Such as a map location service for finding where a user may want to go throughout the park.
Meet the Users
Name: Michael
Age: 32
Occupation: Teacher
Michael is a teacher who lives in Orlando, a city which is well known to have many amusements parks and entertainment. Michael likes to spend much of his time with his children. An easy activity for them is to go to a local theme park. He sometimes gets frustrated when he can’t conveniently order food at these parks, it isn’t clear to him when and where to get his food.
Name: Sarah
Age: 23
Occupation: Student, College
Sarah is a college student and likes to spend her free time going out to restaurants and amusement parks. She lives close to enough to an amusement park to go at least once every 6 months. She likes going to restaurants so she’s a bit picky of how they service her in a restaurant or even a snack shop. So she may get frustrated about not getting the right service or not being able to order conveniently if she can.
Competitive Analysis
Our key competitors, are Universal and Disney. They have the market share, but they are a much more expensive park. They are theme parks while we are an amusement park.
Disney and universal are direct competitors, though competing with them is unlikely. Having a comparable experience in terms of app usage would be ideal. Other competitors within our range group also exist, but they offer different experiences to guests.
Here are some features there apps have but ours will as well.
Delivery Tracking | Ordering | Reward | Programs
Iteration
After creating our prototype from low fidelity wireframes, I prepared a 5 questions survey for participants to fill out before we began conducting a usability test. We asked 5 different participants to run through different scenarios in our prototype to gather feedback to use for my next set of design iterations.
The icons weren’t clear enough for users and users needed type below the icons so the could undertand the navigation
The favorites section was moved away from the navigation menu in favor of the cart. Giving more clearance to the search bar.
The icon designated for map was changed. Users didn’t attribute the old sign icon to a map. It’s been changed to an actual map.
Create an easy method for users to order food. It was vital that the menu was simple for users to order. Having the Food menu broken down by 3 categories of breakfast, lunch, and dinner. There also is a limited menu allowing users to choose their items quicker as well as making the kitchen cook a simpler menu.
Create an easy method for users to order food. It was vital that the menu was simple for users to order. Having the Food menu broken down by 3 categories of breakfast, lunch, and dinner. There also is a limited menu allowing users to choose their items quicker as well as making the kitchen cook a simpler menu.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Eliminate the need for visitors to crowd dining areas during lunch time. With the tracking map enabled users can walk around the park until their pickup time at a specified location. Whether being a pickup zone or restaurant. This allows users to eat nearly anywhere in the park and order anywhere in the park. Allowing less guests to crowd certain areas within the park.
Provide an easy delivery tracking system while users wait. The map system will update with deliveries but also educate users about locations near them. This give better utility to the app in general as even guests who don’t order through the app can still utilize the map module.
Style Guide
Using deep dark red colors matching the main dragon character was vital in the personality of the design. Keeping the contrast between the type and the colors was also a integral to keeping text easy to read.
Takeaways
As my first project designing for food delivery I feel i’ve learned much through this process. Amusement parks was something I enjoyed while I was younger and it was a great experience looking through the lens of a designer while on this project. The idea of using personas as a hypothetical to better inform myself of solutions, as well as aligning with business goals. Designing with only business goals in mind rather than taking the user into account could easily lead to a failed situation.