Project: The Stuffed Cuban
Role: UX Designer
Website for Cuban catering service.
Project Vision
This project was an overhaul on a previous website they had. The idea of the project was to create a more visually stimulating website as well as give more information on the food items and services they offer.
Challenges
1. Create a new website which users can easily understand their food items and services offered.
2. Design a user-friendly food menu.
3. Add information for users to see past experiences of the catering services work.
Kickoff
In this project, I took a goal-direct approach as to not lose focus on the purpose of the project. I asked myself a few questions. Using these question helped me start my designs as well as inform me as to what I should be asking during research.
“What is the best method for users to understand the service?”
“What do our primary users need most?
“How would users comprehend the food items menu?”
Meet the Users

Name: Roberto
Age: 35
Occupation: Car Salesman
Born and raised in a vibrant Cuban community in Miami, Roberto embodies the fusion of modern tech savvy with a deep appreciation for his Cuban heritage. He is fluent in both English and Spanish, seamlessly transitioning between the two languages in his daily life. Roberto takes immense pride in his Cuban roots. He loves sharing stories about his family’s journey to the United States and the traditions that have been passed down through generations.

Name: Lisbet
Age: 52
Occupation: Marketing Coordinator
Lisbet was born in Havana, Cuba, but her family moved to Miami when she was a child. Growing up in a diverse and bustling urban environment, she developed a deep appreciation for her Cuban roots while embracing the energy and cultural fusion of the city. Lisbet’s heart belongs to Cuban cuisine. From savoring the rich flavors of arroz con pollo to indulging in the comfort of tostones, she relishes every opportunity to experience the culinary delights of her homeland.
Competitive Analysis
The Stuffed Cuban has already earned a great reputation as an exceptional Cuban catering service. However, it operates in a city where competitors like BillyG Catering, Miami Grill Catering, and Sergio’s also vie for attention. What sets them apart is the distinct manner in which they structure their menus and present their information. Notably, certain contenders lack a user-friendly menu interface, and in some cases, menus are entirely absent, with only service fees provided. In conceiving the design for The Stuffed Cuban’s website, my intention was to ensure that both services and menu items are showcased through captivating visuals and seamless navigation.
Menu | Service’s | Easily Navigable between both



Iteration
Creating the website with wireframes helped give an idea as to how to continue my designs. There were some important bits of information I got from the client through this process that helped finalize the designs.
The pictures need to be accurate towards the food items
The testimonials need to have their own dedicated page because of how many users rely on them.
Have the first custom menu packages clearly show possible food options. This is the most chosen option and is the default option on the menu page.
Create a new website which users can easily understand their food items and services offered. Having the the menu being the 2nd option reinforces the purpose of the website. Making sure users can be informed on their choices when selecting which service or food is best for them.
Create a user-friendly food menu that optimizes navigation efficiency. Organize the menu into well-defined categories, with custom menu packages as the default, enhancing user decision-making by introducing them to the main courses upfront. Additionally, incorporate visuals for each item to provide users with informative cues.
Incorporate a feature that offers users access to past experiences and testimonials showcasing the catering service’s prior engagements and achievements.
Style Guide
In my creative approach, I opted to juxtapose a deeper crimson hue with a stark black palette, adding a beige tone to introduce a compelling contrast and imbue the design with visual depth. The client’s preference for continuity led me to retain the “Poor Richard” typeface for the heading, aligning with the aesthetics of the previous website. In pursuit of legibility, I employed the “Montserrat” font for the remainder of the headers.
Takeaways
Undertaking the design for a catering business proved to be a captivating endeavor. Crafting a menu that seamlessly combines navigational simplicity with comprehensibility was a thought-provoking challenge. My principal insights gleaned from this project highlight the importance of facilitating user engagement through readily accessible calls to action (CTAs) and dedicating ample attention to the sections of a website that attract the majority of user interactions.